Back in the spring of 2010, we asked Whats the %$@#ing Problem Santa Fe?
The overwhelming #1 response- Lack of Nightlife. So we put it out the the MIX crowd, whats the solution to the drought of nightlife here.
Our winning response from Shannon Murphy was to create a coalition of promoters, artists and venues to collaborate and leverage their power as a group.
The outcome… The After Hours Alliance
The results… this group now meets regularly and collaborates on shows, marketing and promotion and is working on producing Santa Fe’s first Progressive Arts and Music Festival for Fall 2011.
See it all here: http://afterhoursalliance.wordpress.com/