Do you MIX hard? Or do you hardly MIX? If yes to the first, this is the event for you. If yes to the second, this is your chance to auger into some olympic level MIXing as the August MIXhard event takes place at New Mexico Hard Cider and this year’s bizMIX startup competition winners are announced! Santa Fe mayor Javier Gonzales and mayor pro tem Signe Lindell will reveal the winners, just before the start of MIX.

Santa Fe’s swankiest and most sumptuous cidery (and a bizMIX alum itself) hosts at its newly expanded Luna complex tap room ( and will be providing free samples and a full menu from its new and finely crafted cadre of comestibles.

Folks who fill out the survey will also  be souped up with free ciders and other bevvies while supplies last. (

DJ WillyJames will wow you, woo you and wake you from your long slumber, all while welcoming the newest bizMIX winners and celebrating the whole awesome cohort of excellent new entrepreneurs.

Event partner Allstate ( will be using interpretive dance and other techniques to demonstrate the dangers of texting and driving. Think we’re kidding? Try us.

Additional Luna businesses will be living it up, like legendary Ohori’s Coffee Roasters ( which will offer tantalizing tests of its sparkling cold beverages––for the first time in public.

The bizMIX cash winner or winners will take home at least $20,00) individually or combined and all finishing businesses will share among another nearly $30,000 in business resources, advertising, etc, courtesy of the amazing local businesses who know that we all do better when we support a thriving entrepreneurial environment.

Photos will be by Jonathon Duarte (

This month’s design by Julian Williams, who knows how to designHARD (

MIXhard Survey Results

What matters most to you when choosing a professional service (e.g. insurance company, accountant, lawyer, specialized consultant)?

What would get you to start your dream business in Santa Fe?

I'd like to see more of _________ through MIX .

How many MIX events have you attended?

Tell us your age bracket--it helps us!


Zip Code

87501 | 32.6%
87505 | 27.4%
87507 | 14.7%
87502 | 6.3%
87508 | 6.3%
Other | 6.3%
87506 | 3.2%
87504 | 2.1%
87503 | 1.1%