The Social HUB
Our shop is a hangout as much as it is a premier H-D® buying experience. Whether you are in your 50th year of riding or looking to take your first steps toward learning to ride, we are the social hub for all things motorcycle. There’s always something going on at the shop, year round; from Sunday BBQ’s in the summer to our Chili Polar Ride & Frito Pie Cook Off in January. Make sure to sign up for our e-newsletter to keep up to date on the cool, fun events that we host each year.
As of March 1, 2014, David, Jim & Debby Pearson are the new, local owners. The Pearsons are avid riders with over 30 years of riding and racing experience. In 2005, David & Jim successfully competed in the Baja 1000 and have taveled extensively in the US, Canada, Central and South America. Debby Pearson has also traveled through out this hemespher. A few of her favorite motorcycle adventures are riding to the Arctic Circle and Tierra del Fuego in Patagonia. In 2011 she finished in the top 25 riders for the Hoka Hey Motorcycle Endurance Challenge; 14,000+ back road miles, through all 48 lower states in the US & two Canadian Providences.

Additionally, the SFH-D team have a passion for all things motorcycle. Over 90% of our team at SFH-D® are motorcycle riders. We walk the talk and WE RIDE!
Santa Fe Harley-Davidson® SFH-D is a big supporter of the community they live and ride in. SFH-D® hosts numerous fund raising rides throughout the year. Check out our Event Calendar and join us in supporting our community.
Santa Fe Harley-Davidson® SFH-D is recognized by the Harley-Davidson® Motor Company as one of the top H-D® shops in the country. SFH-D® is a recipient of Harley-Davidson®’s Bar & Shield circle of excellence. The Bar & Shield award is given to Harley-Davidson® dealerships that demonstrate exceptional performance and customer experience. “We are honored and thrilled to have such a fantastic team so that we can deliver premium experiences to our guests; whether it’s creating exciting events or helping a rider purchase their first Harley®. Fulfilling dreams of personal freedom is a privilege” -David Pearson, General Manager.